RIYADH, May 14 (Alliance News): FIFA President Gianni Infantino announced on Tuesday that the global football body aims to generate $1 billion in revenue from future editions of the Women’s World Cup, reflecting exponential growth in the women’s game.
Speaking at the Saudi Arabia-US Investment Forum 2025 in Riyadh, Infantino highlighted the success of the 2023 Women’s World Cup in Australia and New Zealand, which broke even after earning over $570 million in revenue.
“Women’s football and women in football are crucially important,” said Infantino. “We are targeting $1 billion revenue just with the Women’s World Cup to reinvest in the women’s game.”
The next edition of the Women’s World Cup will be held in Brazil in 2027 — the first time the tournament will take place in South America. The 2031 edition, expected to be hosted by the United States, will expand the tournament from 32 to 48 teams.
Infantino also stressed the potential of football to generate massive global revenue beyond Europe. “If the rest of the world, particularly Saudi Arabia or the United States, would do just 20% of what Europe does in soccer, we could reach over half a trillion dollars or more of GDP impact,” he stated.
He praised Saudi Arabia for its rapid development in women’s football, including the creation of a national women’s team and a domestic league. “Women’s football is really the only team sport for women that has such a huge audience and impact,” Infantino noted.