DUBAI, Sep 1, Alliance News: Global MICE Organisation Limited (GMOLx), in partnership with the Dubai Sports Council (DSC), has announced the launch of LEVEL UP, a major sports tech innovation expo to be held at Dubai Harbour from November 27–29, 2025.
The three-day event will bring together more than 10,000 attendees, including athletes, federations, startups, investors, influencers and media, aiming to accelerate growth in the global sports tech sector.
LEVEL UP will showcase breakthrough technologies such as performance-enhancing wearables, AI-driven analytics, immersive fan engagement, esports innovations, stadium security solutions and rehabilitation tools. Sports like football, Formula 1, cricket, tennis, golf and athletics will take centre stage, along with emerging fields such as horse racing, extreme sports and gaming.
Eisa Sharif, Director of Sport Events at Dubai Sports Council, said:
“Dubai is committed to hosting world-class sporting events with innovation at the core. LEVEL UP will provide an international platform to drive collaboration, connect the sports tech community and strengthen Dubai’s position as a global hub.”
The expo will also feature live demos, panel discussions, keynote speeches, celebrity meet-and-greets, and community tournaments in padel, basketball and street football. A special awards ceremony will recognise top sports tech startups and global leaders shaping the industry.
Namir Hourani, Managing Director of GMOLx, added:
“LEVEL UP is designed for everyone – from fans and young enthusiasts to global innovators. It will be the world’s most engaging and entertaining sports tech innovation expo.”
The Middle East and Africa sports tech market is projected to reach USD 3.3 billion by 2030, with Dubai already contributing around USD 2.5 billion annually to the sports economy.
